Everything you ever wanted to know about South Asian Pop Culture
Pop culture has come a long way over the past decade, with South Asian representation taking center stage in an unprecedented way. Gone are the days of awkward leather jackets and cookie-cutter TV shows. Today, in 2023, we’re seeing an explosion of creativity and diversity in pop culture, with South Asian artists and characters leading the way. From Bollywood movies being loved across the globe to Lilly Singh becoming the first queer person of color to host a late-night talk show, and South Asian music recognized as one a popular music form, South Asian pop culture is finally getting the recognition it deserves. In this blog post, we’ll explore the fascinating world of South Asian pop culture, including some of the most popular dramas and characters that are taking the world by storm
Importance of South Asian popular culture

South Asian popular culture has gained tremendous importance in recent years, not just within the region but globally. The representation of South Asian culture, art, and entertainment in mainstream media has provided a platform to showcase the diversity and richness of the region and the last few decades owe a lot to the phenomenal work done by Bollywood. It has helped break stereotypes and fostered a greater understanding and appreciation of South Asian customs and traditions. Moreover, South Asian popular culture has played a crucial role in providing a voice to marginalized communities, promoting social justice, and challenging societal norms. The significance of South Asian popular culture goes beyond entertainment, as it has become a medium for cultural exchange, education, and empowerment.
1. Mindy Lahiri — The Mindy Project
About the show:
The Mindy Project, created by and starring the South Asian comedian Mindy Kaling is an American rom-com TV series that first aired in September 2012. With a total of six seasons, this show follows the life of gynecologist Mindy Lahiri as she maneuvers through her personal and professional life in New York City. This is one South Asian pop culture show that you don’t want to miss!
What we love about the character:
Dr. Lahiri has accomplished a lot professionally, with degrees from Princeton and Columbia, and a successful career as an OB/GYN at a New York medical practice. Her patients adore her, but her love life is another story. Raised in Massachusetts by Indian immigrant parents, Mindy grew up with unrealistic expectations of romance, and found herself constantly falling for the wrong people. Determined to find her perfect match, she embarks on a journey filled with laughter, love, and a touch of selfishness. Lahiri is a charming and confident South Asian woman with a sharp wit, who always has the best intentions at heart.
2. Dev Shah — Master of None
About the show:
Aziz Ansari co-created and starred in Master of None, a popular South Asian show that follows the personal and professional experiences of Dev Shah in New York and Italy. The show’s critical acclaim is evident by its three Emmy Awards and Golden Globe win. Ansari’s comedic talent shines throughout the series, making it a must-watch for fans of South Asian pop culture.
What we love about the character:
Dev, a privileged Indian immigrant in the US, took everything his parents had done for him for granted. But when he reaches a turning point in his life, he embarks on a journey of self-discovery to uncover his true self and desires. Along the way, he experiences the complexities of modern dating, friendship, and love. Despite his self-centered and humorous nature, Dev’s character will tug at your heartstrings and leave you yearning for more.
3. Kim Laghari — Special
About the show:
Kim Laghari, portrayed by Punam Patel, is a character in the American comedy TV series “Special”. She is Ryan’s best friend and co-worker at Eggwoke. Kim is a South Asian woman who is unapologetically herself and fiercely independent. She has a no-nonsense attitude towards life and doesn’t shy away from speaking her mind. Kim’s sharp wit and sarcastic humor are a breath of fresh air, making her one of the standout characters of the show. With her bold personality,prominent South Asian fashion appeal and unwavering loyalty towards Ryan, Kim is a force to be reckoned with.
What we love about the character:
Punam Patel, who was nominated for an Emmy for her incredible performance, brings the character of Kim Laghari to life in Special. Kim is a confident and stylish South Asian woman who embraces her body and personality. Her unapologetic attitude and self-love sets an example for South Asian girls, breaking stereotypes and encouraging them to embrace their true selves. Special is undoubtedly one of the most exceptional South Asian pop culture shows of the decade, leaving a lasting impact on its viewers.
5 Must-Watch South Asian Pop Culture Shows
1. Homecoming King

Homecoming King by Hasan Minhaj is a critically-acclaimed stand-up comedy special where he shares anecdotes about being a South Asian immigrant in the USA, his experiences with racism and bullying, and even a hilarious story about his senior prom night. This one-hour show accurately describes the trials and tribulations that immigrant kids have to go through to simply ‘fit in’. An eye-opener peppered with stories that promise to make you chuckle.
2. Indian Matchmaking
Indian Matchmaking is a hit South Asian TV series that has caused a stir across the globe for its take on matchmaking culture. The show centers around Sima Taparia, a 50-something Indian woman who specializes in matchmaking for her clients both in India and the US. However, what sets this show apart is its critical lens on the traditional and often problematic customs that come with arranged marriages. The show also has a prominent reflection of South Asian fashion, bollywood references and music. With a mix of controversy and entertainment, Indian Matchmaking is a must-see for anyone interested in exploring South Asian culture.
3. Never Have I Ever

Never Have I Ever is a TV series created by Mindy Kaling that is definitely worth watching! The show revolves around Devi, a teenage South Asian immigrant who lives in Los Angeles. After her father’s sudden death, she must navigate the challenges of her second year of high school while grappling with her grief. The drama gives a deep insight into a typical south asian household with glimpses of South Asian cuisine, South Asian music and South Asian Fashion, in different episodes.The series offers an insightful and humorous look at Indian culture, family, traditions, and friendship, making it a must-watch for fans of South Asian pop culture.
4. Four Weddings and a Funeral

Four Weddings and a Funeral is a British TV show set in West London. Loosely associated with the original film with Richard Curtis, this series has gained popularity because of its refreshing approach to ethnicity. One of the lead characters in the show is a South Asian named Kash, played by Nikesh Patel. Kash is a hot-shot banker with a dream of becoming a famous actor someday. The show explores his relationship with love, family, and life. Four Weddings and a Funeral is most certainly a show you wouldn’t regret watching!
5. A Suitable Boy

In this BBC television drama series, A Suitable Boy, Mira Nair masterfully brings Vikram Seth’s novel to life, capturing the essence of modernity clashing with tradition in Northern India. The story revolves around four families and their interwoven lives in post-colonial India. The matriarch, Mrs. Rupa Mehra, is determined to find a suitable husband for her youngest daughter, Lata, and thus begins Lata’s journey of self-discovery as she navigates the cultural and societal expectations of a young South Asian woman. With exceptional acting, stunning cinematography, and an engrossing storyline, A Suitable Boy is a must-watch South Asian pop culture show that delves deep into the complexities of love, family, and identity.
FAQs
- Who are some popular South Asian musicians?
Some popular from the genre of South Asian music include A.R. Rahman, Zayn Malik, and Norah Jones.
- What are some popular South Asian dishes?
Some popular South Asian dishes include biryani, samosas, butter chicken, and dosa.
- How has South Asian fashion influenced Western fashion?
South Asian fashion has influenced Western fashion through embroidery, prints, and use of vibrant colors.
- Why is representation important in South Asian popular culture?
Representation in South Asian popular culture is important for promoting diversity, breaking stereotypes, empowering marginalized communities, and fostering cultural exchange.
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