7 Best South Asian Fashion Brands to Look out for
Fashion is an ever-evolving industry, with designers from around the world showcasing their unique and captivating creations. While Western fashion has undoubtedly made a significant impact, the South Asian fashion diaspora is a hidden gem that deserves much more recognition. From intricately embellished garments to stunning jewelry and organic skincare, South Asian brands offer an unrivaled and diverse range of offerings that are both breathtaking and underappreciated.
Check out our curated list and discover some of the best South Asian fashion brands that deserve your attention.
1. Live Tinted by Deepica Mutyala
About: Live Tinted is a popular South Asian brand that is dedicated to promoting inclusivity and diversity in the beauty industry. Founded by Deepica Mutyala, a beauty influencer and advocate for diversity, Live Tinted aims to provide makeup products that work for people of all skin tones. Their formulations are made with high-quality, cruelty-free, and vegan ingredients, with the mission to empower people to embrace their unique beauty and feel confident in their own skin, no matter what their skin tone is.
Our Favorite: Live Tinted’s flagship product is the Huestick, and it is one of our top picks from the brand as well. Huestick is a multi-use makeup stick that can be used as a blush, lipstick, and eyeshadow. It is available in a variety of shades to complement diverse skin tones.
2. Blume by Taran and Bunny
Category: Self-care essentials
About: Taran and Bunny Ghatrora are two South Asian sisters whose purpose behind creating Blume was to de-stigmatize periods and build the next generation of women who are confident, conscious, and tenacious. Blume is amongst the best South Asian fashion brands that focus on all things self-care. Their hygiene products are 100% chemical-free, made of certified organic cotton, biodegradable, hypoallergenic, BPA-free, and FDA-approved. They’re not just safe for you but 100% safe for the environment too.
Our Favorite: Although their website was a heaven of self-care products, we had our preference inclined towards their Acne Treat and Fade Bundle. This ultimate skin duo works together to fight acne, repair your skin barrier, fade dark spots, and brighten your skin. This set comes in a pre-made carrying case and makes for the perfect gift for all skin types.
3. Proclaim by Shobha Philips
About: Shobha Philips decided to create Proclaim out of frustration with the lack of nude intimates that matched her deeper, South Asian skin tone. She launched Proclaim in 2017 — a brand that prioritised diversity and sustainability. Built on the fundamental principle of inclusivity, this South Asian fashion brand promises to deliver quality intimates in a variety of nude colours and sizes. The brand offers swimwear, and activewear designed with eco-friendly materials, including TENCEL™, Cupro, Organic cotton, Recycled polyester, etc., to ensure comfort and style for women of different skin tones and body shapes.
Our Favorite: Browsing through their products, we had a couple of favorite pieces from which Reversible bodysuit in Black stole the spotlight as our top pick. The body suit incorporates the trend of sustainable fashion by offering two different looks in the same garment. While one side of the bodysuit is made up of smooth silk, the other side is made up of ribbed tencel. The double-layer design flatters your form, while the thong style ensures a seamless finish. No snaps, no fuss – just effortless style.
4. Organic Apoteke by Nitasha Buldeo
About: Organic Apoteke is a top South Asian skincare brand with a difference. Inspired by the wisdom of her grandmother, founder Nitasha Buldeo combines traditional Indian ayurvedic principles with science and technology to create luxurious, organic skincare products that deliver real results. The brand also ensures that all the ingredients and products are tested using modern scientific methods. As all organic ingredients are emulsifier-free, Organic Apoteke’s products are meant to nourish, protect, and heal. Organic Apoteke has two categories of products — the active range and the rejuvenate range. Each range has skincare products that range from hydrating gels, cleansers, moisturisers, face masks, and serums.
Our Favorite: We found the answer to all of our secret wishes of waking up to smooth, bright under eyes lies in Apoteke’s Organic eye cream. This luxurious cream is made with all-natural ingredients, including rosehip, and aloe vera, to help reduce puffiness and smooth fine lines around the eyes. Perfect for daily use, this cream is a must-have for anyone looking to brighten tired eyes.
5. Mani Jassal by Mani Jassal
About: With a degree in Fashion Design, Mani launched her first collection at her graduate fashion show. In 2014, she established her own South Asian fashion brand called Mani Jassal — a one-stop shop for luxury evenings and bridal wear. This top Asian fashion brand celebrates the beauty and confidence of women. Their stunning collections blend traditional and modern styles, using bold colors, intricate detailing, and luxurious fabrics. From sarees and lehengas to chic blouses and dresses, Mani Jassal offers the perfect apparel for any occasion.
Our Favorite: We have to admit Mani Jassal has some of the most beautiful traditional Indian wear designs. Although it was very difficult for us to pick only one dress from their extravagant collection of luxury clothes, we gave in to their gorgeous Jade Monaco Bustier. This mint green piece has a stunning bikini top design that features a delicate mirror and gold beadwork. Perfect for pre-wedding events, it’s dainty sequins and pastel hues make it the ultimate feminine piece.
6. Abhati Suisse by Anju Rupal
About: Disturbed by the lack of sanitation and education in the country, Anju Rupal mobilized beauty and design experts to work pro-bono to create an all-natural skincare range that would help her raise funds to make an impact in the lives of girls in India. The fruit of her labor is now called Abhati Suisse. Abhati’s vast collection of beauty essentials includes shampoos, conditioners, hair oils, and soap bars made up of all-natural ingredients- ensuring a healthy looking you!
Our Favorite: With summer around the corner, we couldn’t help but choose Body Duo as our top pick. This beautifully curated set includes a luxurious body oil infused with nourishing ingredients that deeply hydrate your skin, while a refreshing body wash gently invigorates your senses, making it a perfect addition to your self-care routine.
7. ‘By Elora’ by Elora
Category: Bridal wear
About: Born in Bangladesh and brought up in Sydney, Elora was greatly influenced by Western and Eastern cultures. With a love for art, craftsmanship, and techniques of South Asian fashion, Elora decided to create her own brand — By Elora, the perfect combination of history, culture, and beauty.
This high-end South Asian clothing brand blends traditional with modern styles to curate unique outfits for trendy women. Steeped in timeless artistic traditions, By Elora’s line of bridal wear is an unsurpassed collection of clothing that showcases the finest handiwork and traditions of South Asia. With a commitment to respecting skilled artisans, By Elora uses luxurious fabrics and premium materials to deliver high-quality bespoke outfits.
Our Favorite– We love the fine detailing and clean cuts of their apparel on the website, but you need to schedule an appointment to view their private catalogs and create bespoke or made-to-measure fashion bridal wear.
- What is South Asian fashion?
South Asian fashion is a diverse range of clothing, jewelry, and accessories created by designers from the South Asian diaspora. It blends traditional and modern styles with bold colors, intricate detailing, and luxurious fabrics.
- What are the biggest Asian luxury brands?
There are many Asian luxury brands, including well-known names like Shiseido, SK-II, Shangri-La, and Chow Tai Fook. However, this list is subjective and can vary depending on the region and personal preferences.
- What are some of the best South Asian fashion brands?
Some of the best South Asian fashion brands i