8 Best Indian Fashion Influencers That Are Leading the Way in 2023
Calling all fashion enthusiasts and trendsetters! Get ready to dive into the vibrant and dynamic world of the best Indian fashion influencers who are taking 2023 by storm. From their collaborations with top-notch clothing brands to their front-row seats at exclusive fashion shows, these influencers lead lives that are nothing short of glamorous. But wait, there’s more! Behind the scenes, they work tirelessly to create captivating, binge-worthy, and informative content that keeps us hooked. Whether they’re inspiring us during lockdowns or serving up jaw-dropping work-from-home looks, these Indian influencers have gone above and beyond to cater to their adoring audience.
So, if you’re on the lookout for some serious fashion inspiration, you’ve come to the right place. Join us as we unveil our handpicked selection of the eight Best Indian style bloggers who are setting the trends and defining the future of style. Get ready to be dazzled and let your fashion journey begin!
1. Diipa Büller-Khosla

Location: Amsterdam, Netherlands
Instagram: https://www.instagram.com/diipakhosla/?hl=en
About
Diipa Büller-Khosla is one of the top Indian fashion bloggers, an entrepreneur, and social media star who has garnered a global following with her unique sense of style and strong online presence. With her Dutch-Indian heritage, Diipa seamlessly blends traditional Indian fashion with modern trends, creating mesmerizing and culturally diverse looks. She has collaborated with renowned fashion brands and designers, gracing numerous magazine covers and fashion events. Apart from her fashion prowess, Diipa is an advocate for body positivity, inclusivity, and sustainable fashion. Her philanthropic work includes supporting charitable initiatives, further solidifying her impact as a multifaceted fashion influencer.
What makes them special
Diipa Büller-Khosla, a leading Indian fashion influencer, overcame gender and color barriers to empower women globally. Through her platform, Post for Change, she collaborates with the UN and NGOs to combat colorism and sexism. Diipa’s mission is to inspire self-acceptance and pride, fostering inclusivity. She stands as a symbol of change, advocating for breaking societal constraints and embracing unique identities.
2. Masoom Minawala
Location: Belgium, Europe
Instagram: https://www.instagram.com/masoomminawala/?hl=en
About: Masoom Minawala, a renowned Indian fashion Instagrammer, has captured the hearts of fashion enthusiasts with her distinctive style and innovative approach. As the founder of the popular fashion and lifestyle blog “Style Fiesta,” Masoom has established herself as a prominent figure in the industry. Masoom’s influence extends beyond fashion, as she actively engages with her audience, sharing insights on entrepreneurship, travel, and personal growth. With her inspiring journey and relatable content, Masoom continues to inspire and empower her followers.
What makes them special: Masoom Minawala is a fashion influencer who stands out for her genuine style, honesty, and support for small ‘Made in India’ businesses. Her commitment to authenticity and transformative endorsements have earned her the trust and loyalty of her audience, making her a trailblazer in the industry.
3. Komal Pandey

Location: Delhi, India
Instagram: https://www.instagram.com/komalpandeyofficial/
About: Komal Pandey, a remarkable Indian fashion influencer at just 27, has captivated the country with her unique approach. Starting with her blog “The College Couture,” she showcased how to be fashionable on a budget, sourcing gems from Delhi’s flea markets. Later, through her YouTube channel and Instagram page, Komal shared over 400 fashion videos in 1.5 years. Now with a devoted following of 1.9 million on Instagram, her fans adore her bold ideas and creative outfits, making her a true trendsetter in the industry.
What makes them special: Komal Pandey is one desi influencer who has completely redefined what fashion is. In fact, as a testament to that, she took up a challenge where one of her viewers asked her to convert a garbage bag into an haute couture piece. And boy, did she nail it! Honestly, she could look incredible even in a potato sack. Power dressing, bohemian outfits, and midriff flossing are some of the fashion trends she absolutely swears by!
4. Kompal Matta Kapoor
Location: New York, USA
Instagram: https://www.instagram.com/kompalmattakapoor/
About: Kompal Matta Kapoor, an Influential Indian fashionistasc in the Indian fashion scene, has captivated audiences with her distinctive style and captivating content. With an innate sense of fashion, Kompal effortlessly blends traditional and contemporary elements to curate stunning and versatile looks that leave a lasting impression. Beyond her fashion prowess, she shares valuable insights on beauty, lifestyle, and travel, providing a holistic experience for her dedicated followers. Kompal’s relatable persona and authentic approach have made her a trusted source of inspiration and empowerment, solidifying her influence in the dynamic world of fashion.
What makes them special: Kompal Matta Kapoor, the queen of unconventional fashion, brings excitement to her Instagram feed with vibrant neon tracksuits in New York and dazzling shararas in Jaipur. As one of the greatest Indian fashion influencers, her unique outfits will ignite your styling inspiration. Don’t miss out on her Instagram page for a fashion journey like no other!
5. Aashna Shroff

Location: Mumbai, India
Instagram: https://www.instagram.com/aashnashroff/
About: Aashna Shroff, the ultimate style maven, breathes life into every outfit she dons. From effortlessly blending trends to taking daring fashion risks, she inspires her followers with her unparalleled fashion sense. Aashna’s Instagram is a treasure trove of chic ensembles, glamorous travel escapades, and beauty secrets. With her magnetic personality and fearless approach, she has established herself as a dynamic force in the Indian fashion influencer realm, setting trends and captivating hearts with her irresistible charm.
What makes them special: Aashna Shroff is a standout Indian fashion Instagrammer known for her fearless approach to style. She sets trends by blending high-end fashion with street style elements, inspiring her followers to embrace their unique fashion sense.
6. Kritika Khurana
Location: New Delhi, India
Instagram: https://www.instagram.com/thatbohogirl/?hl=en
About: Kritika Khurana is a 27-year old Indian fashion influencer, travel blogger, and YouTuber. With over 1.3 million followers on Instagram, Kritika is known for sharing pictures of her outfits, styling videos, travel diaries, and more. Kritika started her blogging career in 2013 when she started posting photos of her everyday outfits on Instagram. She quickly became popular as ‘That Boho Girl’, whose fashion style can best be described as bohemian with a modern and chic twist. From styling simple joggers and T-shirts to creating stunning traditional Indian attires, Kritika does it all.
What makes them special: Kritika, the embodiment of simplicity and authenticity, empowers her social media audience to pursue their dreams. She is ranked as one of the Best Indian style bloggers. With relatable Instagram stories, she shares her own journey of hard work and perseverance. From self-love to career advice, Kritika exemplifies the true meaning of being an influencer, inspiring others to embrace their true potential.
7. Juhi Godambe
Location: Mumbai, India
Instagram: https://www.instagram.com/juhigodambe/?hl=en
About: Juhi Godambe, an illustrious Indian fashion influencer, mesmerizes her audience with her impeccable style and charismatic aura. Her Instagram feed showcases an exquisite curation of fashion ensembles, ranging from effortlessly chic streetwear to glamorous red carpet looks. Juhi’s innate ability to seamlessly fuse trends with her unique flair sets her apart as a true fashion luminary. With her confident poise and genuine connection, she has cemented her status as a trusted and revered source of inspiration, carving a distinct niche in the realm of Indian fashion influence.
What makes them special: What makes Juhi unique is the fact that apart from being one of India’s top luxury fashion influencers, she is also a kickass entrepreneur and fashion designer. You can always find Juhi with a piece of paper and a pen, jotting down creative ideas for her brand while rocking trendy outfits with ease like no other.
8. Siddharth Batra
Location: Delhi, India
Instagram: https://www.instagram.com/siddharth93batra/?hl=en
About: Siddhart’s journey from being an overweight snacker to a top male fashion influencer is nothing short of inspiring. With a flair for funky and over-the-top outfits, he has carved his unique style niche. Starting as a freelance writer, he honed his fashion expertise and eventually became the Style Editor at MensXP and a globally renowned Influential Indian fashionistasc-. Today, he embraces his role as a full-time Indian fashion influencer, captivating audiences with his eclectic fashion choices and incredible transformation.
What makes them special: Siddharth, the trendsetting icon with 273k followers on Instagram, is revolutionizing men’s fashion, makeup, and grooming. Embracing metrosexuality and gender-neutral fashion, he fearlessly challenges societal norms, empowering men to express themselves authentically. From experimenting with makeup to advocating skincare, Siddharth champions individuality and self-expression. With his bold and experimental looks, he inspires others to break free from rigid standards, creating a vibrant and inclusive space in the Indian fashion landscape.
FAQs
- Who are some Indian fashion influencers with a large following on YouTube?
SomeTop Indian fashion bloggers with a large YouTube following include Sejal Kumar, Komal Pandey, and Mumbiker Nikhil.
- What are some Indian fashion influencers who focus on sustainable fashion?
Some Indian fashion influencers who focus on sustainable fashion include Srishti Jain, Akanksha Redhu, and Diipa Büller-Khosla.
- How do Indian fashion influencers influence fashion trends in India?
Indian fashion influencers shape fashion trends through their unique style, fashion collaborations, runway presence, and social media influence, inspiring their followers to embrace new trends and styles.
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