The Top 24 Pakistani Instagram Influencers to Follow in 2021
The majority of modern audiences are shifting to social media for their daily news and entertainment. Influencers are pivotal to the marketing ecosystem nowadays. Through personal branding, business collaborations, and product endorsements, they’re impacting what users on social media are attracted to. The internet is paving the path for the top Pakistani Instagram Influencers who are taking the internet by storm!
Companies are collaborating with Pakistani influencers for their brand’s marketing campaigns and endorsements. We have created a list of the top popular Pakistani Instagram influencers to follow in 2021.
Top Popular Pakistani Instagram Influencers to Follow in 2021
1. Makeup and Beauty
Merium Pervaiz is a popular beauty blogger and YouTuber. She is the founder of her brand @meriumpervaizcosmetics and her products can be bought on her website. I found her eye makeup style quite unique. She shares a variety of makeup ‘looks’ of her users who create the look with her brand’s makeup products. For some cool makeup tutorials, follow her at @merium.pervaiz and her YT channel Merium Pervaiz.
Fatima Irfan Shaikh
Fatima Irfan Shaikh is a Beauty & Fashion Blogger and YouTuber. Her videos contain tutorials on makeup, reviews on beauty and skincare products, haircare, and fashion. Her little tips on everyday fashion and DIY skincare hacks is what drew me to her blog. Catch her posts on her Instagram page @glossips and her YT channel Glossips.
Anam Falak is a professional makeup artist based in Karachi. She travels internationally for work, and posts stunning pictures of her makeup on her Instagram page (for someone who can’t put on straight eyeliner, I seem to enjoy watching these ). She teaches a basic-to-bridal makeup course for beginners. She is also an aesthetics doctor wherein she performs botox procedures and dermal fillers for her clients. She posts the ‘before’ and ‘after’ looks on her stories, to show us the difference. Feast your eyes on her artsy Instagram page @anamfalak and her website.
Omayr Waqar is a celebrity hairstylist and makeup artist from Karachi. He has worked with celebrities like Mahira Khan, brands like Tresemme and other popular collaborations. I absolutely love the bridal makeup looks on his channel. He also gives makeup tips for men! (how cool is that?) Check out his phenomenal work on his Instagram page @omayrwaqar.
2. Fashion, Lifestyle, and Travel
Waliya Najib is a photographer-turned-Lifestyle Influencer based in Islamabad. She is popular for her stunning travel photography, fashion and lifestyle blogging. Her fashion style is seasonal, vibrant, and comfortable. She runs a YouTube channel Waliya Najib where she posts lively and fun videos with her husband, Faizan Sameer. I find her style quirky and cute, sort of like Genelia D’souza’s character from Jaane Tu Ya Jaane Na. Do not miss out on her aesthetic photographs and portraits – follow her at @waliyanajib.
Hira and Hemayal Attique
Hira and Hemayal are social media influencers known for their flawless fashion and lifestyle blogging. They collaborate with popular Beaty, Fashion, and Lifestyle brands. Hira provides DIY decor tricks, while Hemayal gives organizing hacks and tips. Hira is also the winner of the PISA 2020 award in the Influencer category. They also post Fashion and Infotainment videos on their YouTube channel Herandhem and Instagram page @herandhem. Go follow them at @hirableeh and @hemayal.
Humna Raza is a lifestyle influencer and blogger. She is also the podcast host on Happy Chirp, which is a community for empowering and uplifting women. Her page is filled with lifestyle content, creative brand collaborations, and adorable pictures of her baby boy (which I cannot get enough of). She also runs a YouTube Channel with her husband Muzamil Hasan, called Already Grown Up, where they make videos on fun couple challenges and life in general. For her podcasts and cute baby pics, follow her at @humnaraza.
Syed Muzamil Hasan Zaidi
Muzamil Hasan is a podcaster on his channel @ThoughtBehindThings where he talks about Art, Culture, and Technology. He rose to fame through his hilarious video skits on the infotainment channel, Lolz Studios, on YouTube. He posts fun videos with his wife, Humna Raza, which I enjoy watching. Check out his cool vlogs on his Instagram page @muzamilhasan.
Anushae Khan is a Beauty, Fashion & Lifestyle Influencer and YouTuber. She also posts splendid photos and videos of her travel adventures. One such beautiful picture was of the Fairy Meadows, where the hills look absolutely stunning. The vlog of her road trip from Karachi to North Pakistan makes me want to leave everything and go travelling. Check out her page for some beautiful content and fun little snippets of her life at @anushaesays and YouTube channel Anushae Khan.
Patangeer is a lifestyle and travel brand by digital content creators Amtul Baweja and Fahad Khan from Karachi. Their page is filled with beautiful travel photography of places in Pakistan, Indonesia, Nepal, and more. I really like the videos and pictures of their trip to Skardu portraying the magnificent landscapes of Pakistan. Their purpose is to bridge the gap between Pakistan and the world by showcasing the country’s beauty and culture via their travel videos, hence the name ‘Patangeer’ which means ‘wandering kites’ (also giving a sense of freedom). Follow them at @patangeer, and do check out their merchandise at @prch.pk or on their website.
Make way for Pakistan’s very own Marvelous Mrs. Maisel! This lawyer-turned-standup comedian founded Pakistan’s first all-female comedy troupe, The Khawatoons. She posts about fashion, comedic skits, videos on brand collaborations, and wholesome content in general! Bless your Instagram feed with her unique and witty style by following her at @faizasaleem90 and her YouTube channel Faiza Saleem Official.
A Canadian-Pakistani YouTuber and Influencer, Zaid Ali became famous for his skits where he plays the role of ‘desi’ parents and showcases the stereotypes in desi culture. Winner of the Vlogger PISA award 2020, Zaid also posts comedic videos on his YouTube channel ZaidAliT, which are truly entertaining. Watch the video ‘Brown People and Shopping’ – I laughed out loud! Follow him at @zaidalit for some good laughs!
Ali Gul Pir
Definitely making it to the list of top Pakistani Instagram influencers is Ali Gul Pir, a rapper, comedian, actor, and a writer. He shot to fame with his comedic sketch/ song Waderai Ka Beta which has over 9M views. It is about Pakistan’s political elite and their impact on the society. I found his song ‘Chutti Time’ quite relatable (and you will too!). Follow him at @therealaligulpir and his YouTube channel Ali Gul Pir for some really good songs!
Known as one of the pioneers of vlogging in Pakistan, Taimur Salahuddin aka Mooroo, is a popular vlogger, musician, and social media influencer. He posts several comedic skits, tech reviews, short films, life updates, and travel vlogs on his YouTube channel Taimur Salahuddin aka Mooroo. I could not take my eyes off the majestic mountains in his K2 Base camp videos. Follow him for some refreshing content at @mooroosicity and you won’t regret it!
Junaid Akram’s free flowing style of talking and on point humour is the reason why he is one of the top Pakistani Instagram Influencers. You must have come across Junaid Akram’s ‘To Be Honest’ videos, one way or another. If you haven’t, waste no time and check out his YouTube channel Junaid Akram right now! His clever and witty commentary on the country’s current affairs, or global pop culture, or his fun brand collaborations will make you hit the follow button on his page ganjiswag right now!
Irfan Junejo is a YouTuber and Vlogger from Karachi. His Instagram page is filled with aesthetic travel photographs, which are a visual treat. He captures moments, people, scenic views, culture, and a lot more through his camera lens. My favourite is the picture of the streets of Istanbul. His huge fan following has earned him multiple brand collaborations as well. Check out his amazing vlogs on his page @irfanjunejo and his YT channel Irfan Junejo.
Remember the ‘pawri ho rahi hai’ trend a few months back? Well, the girl behind this viral sensation is Dananeer Mobeen. She shot to fame after Yashraj Mukhate, a music composer recreated her video into a catchy song (to be honest, it hasn’t left my mind yet). She is a content creator and social media influencer based in Pakistan. Her page is all about fashion styling, brand collaborations, and general fun videos. It also includes videos of her singing and pictures of travel. Add her IG @dananeerr and YT Dananeer Mobeen to your ‘following’ list and right now!
Words cannot express the admiration I have for Kanwal Ahmed, an activist, talk show host, executive producer and founder of Soul Sisters Pakistan. It is an award winning Facebook group created for women to discuss taboo topics and break the culture of silence. It has now become a powerful hub of women and many women-centric brands regularly collaborate with them. Read about her mission and stories at @kanwalful, her web series @conversationswithkanwal, her YT channel Kanwal Ahmed Network , and her website.
Syeda Urooj Fatima
A dentist by profession, Urooj Fatima is a social media activist and a lifestyle & fashion blogger. She uses her platform to raise her voice on societal issues like patriarchy, religious bigotry, and seeks to normalise mental health. She sells her beauty and skincare products on her page @serendipitybyurooj and her website. You can follow her page for some adorable and delightful content at @by.rooj1.
5. Blogging, Tech, and Marketing
Muhammad Mustafa Ahmedzai
Muhammad Mustafa is an entreprenuer, blogger, SEO expert, and a skilled web developer from Karachi, Pakistan. His popular blogging website, MyBloggerTricks, runs under his registered blogging company STC Network. It contains helpful resources and tips for bloggers and helpful content about learning SEO.
Abdul Wali is a blogger, SEO consultant, web developer, and online instructor at Udemy. He posts videos regularly on his YouTube channel Online Ustaad where he provides Urdu and Hindi video tutorials on web development, web designing, SEO, digital marketing, and more. You can also learn from the content on his website. Go ahead, start learning!
Amir Atta is a blogger and founder of ProPakistani, a News and Technology website. It provides the latest IT trends and updates in categories such as Business, Sports, Lifestyle, Education, Automobiles, Career, and more. This website must be on your top tech blogs list!
Syed Moiz Balkhi
Are you a beginner in WordPress? Don’t worry, Moiz Balkhi’s website WPbeginner is at your disposal! It is the largest free WordPress resource site, a complete WordPress guide for beginners. Balkhi is an award-winning entrepreneur and has been featured on top websites. He is also the founder of List25, a multiple-category review site.
Founded by Taimur Asad in 2008, Redmond Pie is a technology site focused on tech news, views, and reviews. It also specializes in developing and reviewing new internet or mobile-based software/ services that could create an impact on the internet. One of the reviews that I came across was the one for Google Pixel 4a and it’s head-to-head comparison with iPhone 11 Pro Max. Have a look at his website and YT channel RedmondPieTV and stay updated on the latest tech trends!
1. Which Pakistani blogger has the most followers on Instagram?
Ayeza Khan (@ayezakhan.ak), a Pakistani Fashion Model and Actor, has the most followers on Instagram with a whopping number of 9.8M followers. She is closely followed by Aiman Muneeb (aimankhan.official), Actor, at 8.9M followers, and Mahira Khan (@mahirahkhan), Actor, at 7.8M followers.
2. Who are the top female Pakistani Influencers?
The top female Pakistani influencers are:
- Kanwal Ahmed ( @kanwalful )
- Syeda Urooj Fatima (@by.rooj1)
- Faiza Saleem (@faizasaleem90)
- Humna Raza (@humnaraza)
- Waliya Najib ( @waliyanajib)
- Hira and Hemayal Attique (@hirableeh & @hemaya)
- Anam Falak (@anamfalak)
- Merium Pervaiz (@merium.pervaiz)
3. How much do Pakistani Instagram influencers earn?
According to Business Insider Intelligence, Influencer Marketing will become a $15 Bn industry by 2022. Advertisers in Pakistan are said to spend $25M on Influencers as they bring greater engagement than regular commercials. Bloggers earn about $1000-$10,000 by blogging regularly with quality content.