The Best Indian Artificial Jewellery Online Stores to Buy From
Indian jewellery is known for its intricate motifs and unique designs. As beautiful as the pieces are, their originality comes at a hefty price tag, which everyone may not find affordable. For some occasions, jewellery made of gold, diamonds and silver can even prove excessive. This is when people consider shopping for the best Indian artificial jewellery online.
Artificial jewellery is also called fashion or imitation jewellery because it is made of low-cost gemstones, while resembling original gemstones. Actresses of the 1950s and ‘60s popularized it by wearing sets that were even color-coordinated to the clothes they wore.
Let’s look at a few places where you can buy the best Indian artificial jewellery online.
Latest Artificial Jewellery Designs 2021

1. Voylla

About
Voylla is the biggest fashion jewellery website with 150+ physical storefronts across India. It was launched by entrepreneurial duo Vishwas Shringi and Jagrati, who returned to India from the U.S to found their own startup.Voylla’s headquarters are in Jaipur and sells necklaces, Mangalsutras, rings, wallets, pendants, Maang Tikas and much more on their website as well as eCommerce sites like Amazon and Flipkart.
What we like about them
Voylla features pieces for both men and women for bridal, groom and even religious occasions. Their website is organized to show you collections for men, women, kids and even hair accessories, wallets and gifts for men. Their most searched categories include enamel,diamond and silver-oxidised looks.
What we like are the themes under their Studio collection, in particular, the Aztec and Motorcycle diaries looks- which you’re unlikely to find anywhere else! I am also partial to the Arabian nights enamel half-moon ring which is made of brass and has an antique look to its design.
2. Smiles n Sparkles

About
SmilesnSparkles is a young entrant to online fashion jewellery and is home to some of the best Indian artificial jewellery online. They sell Kundan, Polki and American diamond jewellery besides artificial pieces.
What we like about them
Smiles n Sparkles sells necklaces, bridal sets, earrings and temple jewellery. Under necklaces, I quite like their oxidised choker collection, because they go with Rajasthani ethnic wear such as Ghaghras. The temple jewellery is a great choice if you or someone you know needs them for a dance recital.
Their clearance sales has led to a price drop, with Polki earrings made of copper costing just INR 141. You can select the number of pieces you want and add it to your shopping cart online. At Checkout, you can review your cart and proceed to pay for it using Razorpay or Cash on Delivery. It’s free shipping for orders above INR 1000.
3. Jumkey

About
Jumkey ( a play on ‘Jhumkis’) is a store that ships the best Indian artificial jewellery online and offline. If you’re looking to bag a deal while making heads turn, explore Jumkey’s New Year Sale where everything is 80% off! The sale ends in 6 days’ time.
What we like about them
Jumkey’s jewellery categories are divided into necklaces, anklets, rings, earrings, nose pins,Maang Tikkas and pendants. The way their website is organized makes it easier for shoppers to find what they’re looking for.We were drawn to their toe ring collection because besides the regular circular rings, they also have stunning pieces in oxidised silver and floral patterns. If you want to make an elegant entrance to a wedding function, you’ll love wearing the peacock pendant set into a gold chain, which costs INR 2,404 (marked 14% off at the time of writing this!).
4. Gehna

About
Gehna is the online wing of Gehna by Beadazzled, a Surat-based jeweller. Gehna came online by popular demand. They provide all types of imitation jewellery, beaded work, precious and semi-precious stones. Their collection features 3000+ costume, fashion and artificial jewellery for women.
What we like about them
Online shopping is a straightforward process on Gehna. There’s even an order tracking facility where users can enter their order ID or consignment number to see where it is. Their necklace sets are one-of-a-kind and comprise bridal, Kundan,antique gold and handcrafted sets. We liked the Chandbali earrings, with the Meenakumari Kundan embedded one being my favorite! It helps that this set is easy to care for while being quite affordable. Look no further if you want to look and feel like royalty!
5. Pipa Bella

About
Pipabella is the best Indian artificial jewellery online store featuring 1000+ styles that are of high-quality. Their jewellery collection has been coveted by B-town actresses including Kareena Kapoor, Kriti Sanon and Kalki Koechlin. So it won’t be that surprising if someone tells you that your jewellery makes you look like a celebrity!
What we like about them
Pipabella’s style team is very responsive and present on social media, email and in-office as well. The team’s on hand if you need help deciding what set goes with your outfits and occasion. They also have a return policy that lets you return products you’re not completely satisfied with and get store credit that goes towards choosing something else.
I like their stackable bracelets and ring collection. Since they offer customisation options, Brides-to-be have the option to personalize their Mangalsutras. Your better half will definitely appreciate you proudly wearing their name on your wedding necklace. The best part? If it fades within 180 days, Pipabella will replace it for free.
6. Kushals

About
Kushals is a Bengaluru based chain of fashion jewellery stores that now have outlets in 10+ cities across India.
What we like about them
Besides antique pieces, they have silver temple jewellery and Zircon necklaces, earrings and pendants. We liked their Zircon collection which is filtered by price range, polish, color and material. If you’re looking for Kadas that can be worn to any party, they have everything- cocktail, ethinic, divine, open-design Kadas and Chic Kadas.
7. Tarinika

About
Tarinika is a store featuring some of the best Indian artificial jewellery online. They pride themselves on quality which is why they review their product range every few months to come out with the latest designs. Their stores operate in India and the U.S.
What we like about them
You can get contemporary designs which are more clearly visible on their necklace sets. I liked their lotus design necklaces and a multi-layered pearl string. They offer a 1 year warranty on all products that covers stone settings and jewellery plating.
8. Sukkhi

About
Sukkhi is one of the best stores for Indian artificial jewellery online since its launch in 2012. The fashion line was founded by Bharat Navlakha and started selling on Amazon, Flipkart and Snapdeal 2 years later in 2014. Sukkhi opened their first storefront in Jalgaon, Maharashtra in 2017 and has since then expanded its physical presence to 7+ locations in India.
What we like about them
Sukkhi has an admirable collection of necklaces, naths,wedding and temple jewellery. This is the first store we saw that has novelty scarf necklaces to complement your attire by color. Their Mangalsutra collection has pretty floral ring-like designs. Their collection of kamarbands are intricately handcrafted, so it’s not that surprising that their stock sold out! Though listed, we did not find Hathphools when we searched for them, so here’s hoping this too is in stock when we go online shopping next!
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