6 South Asian Influencers That You Need to Follow
In the age of social media, influencers have become an integral part of our daily lives, and South Asian influencers are no exception. With their unique perspective, relatable content, and engaging personalities, South Asian influencers have gained a dedicated following over the years. From fashion to beauty, these influencers are experts in their respective fields and have made a name for themselves on platforms like Instagram and YouTube. In this blog post, we’ll be highlighting some of the best South Asian YouTubers, South Asian Instagram influencers, beauty influencers, South Asian fashion influencers, and lifestyle influencers to check out in 2023.
So, whether you’re looking for beauty tips or fashion inspiration, these South Asian influencers have got you covered!
South Asian Influencers to Check Out in 2023
1. Nabela Noor

Social media Platform: Instagram
About: Meet Nabela Noor – a 31-year-old Bangladesh-American influencer who is challenging the beauty industry’s preconceived notions and breaking stereotypes along the way. With her vibrant Instagram feed and stunning makeup looks, Nabela has amassed a following of million fans who love her fun lifestyle content and inspiring message of inclusivity. Nabela is a vocal advocate for diversity and representation. She uses her platform to amplify the voices of marginalized communities and push for more inclusivity within the beauty industry. Her goal is to change the concept of “purchased beauty” and empower women of all sizes, races, and financial statuses to feel confident in their own skin.
Nabela’s dedication to social justice goes beyond her online presence. She founded Noor House, a non-profit organization that provides free housing, food, water, and educational resources to Bangladeshi families in need. Through her work with Noor House and her powerful message on social media, Nabela is making a tangible impact on the world and inspiring others to do the same.
Why follow her?
If you’re looking for a South Asian blogger who can influence you beyond just makeup and fashion, then Nabela is your girl! She oozes self-confidence and empathy and is a ray of sunshine on the Internet. With a strong sense of social responsibility, Nabela ensures that every one of her followers is uplifted and empowered.
2. Diipa Khosla

Social media Platform: Instagram
About: Meet Diipa Khosla, a digital content creator, and South Asian Lifestyle influencer with over 1.9 million followers on Instagram. Born in Delhi, Chennai, and Ooty, Diipa’s upbringing was rooted in traditional Punjabi values. Diipa Khosla interned at a fashion agency in London, realizing the power of social media influencers in driving change.
As co-founder of Post For Change, Diipa uses social media to tackle global and social issues. Diipa has graced over 10 international magazine covers and partnered with global brands like Estée Lauder and Kérastase. She’s even walked the red carpet at the Cannes and Venice Film Festivals. With her fun-loving personality and relatable content, Diipa has become a beloved figure in the world of South Asian influencers.
Why follow her?
If you’re looking for inspiration and positive change, look no further than Diipa Khosla. As a South Asian digital content creator, influencer, and co-founder of Post For Change, Diipa uses her platform to tackle important issues and empower others. Follow her for a daily dose of fashion, beauty, and inspiration.
3. Kaushal

Social media Platform: Instagram
About: Meet Kaushal, a South Asian beauty influencer who started her journey simply as a bored teenager looking for something to do. After graduating from university and realizing her job at a fashion PR agency wasn’t for her, Kaushal started her own YouTube channel where she talks about all things beauty, fashion, and lifestyle.
With almost 2.2 million followers on YouTube, Kaushal has become one of the most popular South Asian YouTubers in the beauty community. Her fun and engaging content, along with her relatable personality, has earned her a loyal following.
Why follow her?
If you’re tired of beauty standards that don’t celebrate real diversity, then you need to follow Kaushal. As one of the best South Asian beauty bloggers, she encourages everyone to feel beautiful in their own skin. What sets her apart is that she doesn’t airbrush her photos or use filters in her videos. With a focus on self-love and body positivity, Kaushal is the perfect role model for anyone who wants to embrace their natural beauty.
4. Farah Dhukai

Social media Platform: Instagram
About: Farah Dhukai is a popular beauty influencer known for her makeup and desi-inspired DIY beauty content. Despite being born and raised in Toronto, Canada, Farah Dhukai traces her ancestry back to India. She started her YouTube channel as a way to cope with a difficult time in her life and to share her passion for beauty and skincare with others.
Farah also co-owns the cruelty-free beauty brand Farsali with her husband, Sal. Farsali has quickly become a household name in the beauty world due to its innovative formulas and powerful technology. With her inspiring message of self-love and hard work, Farah has not only become a famous South Asian beauty influencer but is also a role model for many young women around the world.
Why follow her?
Farah uses her large public platform to discuss the pressures that women go through every day of their lives. After struggling with infertility herself, Farah talks about her struggle with conceiving and hopes to help women who are going through the same struggles that she did. One of the best South Asian lifestyle influencers, and her content is always relevant.
5. Masoom Minawala

Social media Platform: Instagram
About: Masoom, a Mumbai native, discovered blogging at 18 and interned with Calvin Klein. After pursuing a fashion-related course in London, she started Style Fiesta. The blog became popular, prompting her to leave her job and become a full-time blogger.
Today, Masoom is a famous South Asian fashion influencer who shares her fashion insights with nearly 1.3 million followers worldwide.
Why follow her?
Masoom is a top blogger who attributes her success to being honest and genuine with her audience. She’s passionate about spreading awareness on social issues and has an authentic style that will speak to every Indian woman. Follow her for Indie clothing trends, travel photos, and fashion inspo.
6. Ami Desai

Social media Platform: Instagram
About: Meet Ami Desai, a first-generation South Asian immigrant, and influencer based in the United States. After her master’s, Ami worked with CNN Atlanta and Inside Edition before hosting her own shows like Lux Lifestyles and #OWNshow on Oprah.com.
Along the way, Ami also built her own successful beauty business, serving models, brides, and Hollywood talent. Her artistry has been showcased in publications like Seventeen and at events like the Golden Globes. Today, Ami is an on-air South Asian fashion influencer, sharing her tips and tricks with her followers.
Why follow her?
As a modern mom, host, makeup artist, and blogger, Ami uses her platform to help other women manage the challenges of being a working mom. She’s passionate about representing and empowering brown women in their 40s and beyond. Don’t miss out on her infectious energy and positive message – follow Ami today!
FAQs
–Who are the most popular South Asian influencers?
There are many popular South Asian influencers, including Nabela Noor, Diipa Khosla, Kaushal, and Farah Dukai.
–How do South Asian influencers use their platforms to advocate for social justice?
South Asian influencers use their platforms to advocate for social justice by amplifying the voices of marginalized communities, pushing for inclusivity within the beauty industry, and supporting non-profit organizations.
–What are the best South Asian beauty influencers to follow for makeup and skincare tips?
Kaushal and Farah Dukai are two popular South Asian beauty influencers to follow for makeup and skincare tips.
–What are some up-and-coming South Asian influencers to watch?
Deepica Mutyala, Raja Kumari, and Hamel Patel are some up-and-coming South Asian influencers to watch.
–What types of content do South Asian influencers create?
South Asian influencers create a wide range of content, including fashion, beauty, lifestyle, and social justice advocacy content.
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